The ‘Private UP’?!

April 18, 2008

Trace College flier

pic courtesy of Eisen.

WTF does this flier mean?

TRACE College in Los Baños, Laguna is reportedly sending fliers to people stating that my dear alma mater, the University of the Philippines Los Baños, is their “sister school.” They even tagged themselves as the “private UP.” Heck, like WTF is that?!

The nerve of that school. It is pretty obvious that TRACE is using the “private UP” thing to attract more students. And as a private school driven by money above all, getting more students to enroll will instantly translate profit for them. What a marketing strategy.

Another thought, does this have the blessing of UPLB Chancellor Luis Velasco? (I have a strong feeling that Chancy knows this…) If yes, the next question should be “Is there an agreement between the two parties that would eventually benefit them?” There must be. How would this sound like: students enrolled in PE2 Swimming classes could use TRACE’s olympic-sized pool in exchange of TRACE utilizing UPLB’s idle lands to build casinos. Ephraim Genuino, Chair of the Philippine Amusement and Gaming Corporation, is reported to be the owner of TRACE.

Something really smells fishy.

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8 Responses to “The ‘Private UP’?!”

  1. knewthesigns Says:

    I am a graduate of UPLB and currently employed at TRACE. We would like to thank UPLB for the assistance they have been giving our school in the area of academics. We salute UPLB as it continuously implements its mandate of providing academic support to other schools. The Memorandum of Agreement on Academic Cooperation between TRACE College and UPLB has been in place since 2006. It has been reaffirmed on February 2008. As a result, majority of academic and administrative personnel of TRACE are UP graduates.

  2. Tin Says:

    Hi. Thanks for tracing the TRACE “We are the Private UP” issue.

    Despite the ongoing MOA between UPLB and TRACE. I still believe that what is written in the flier re: the whole private UP thing is still wrong, not to mention “unflattering” for a UP graduate. Yes, both academes need help. But helping each other does not give one the right to literally use each other’s name (It might have been stipulated in the agreement, but I would not know.) to build an image that may never exist.

    “As a result, majority of academic and administrative personnel of TRACE are UP graduates.”

    – TRACE may have a faculty mostly composed of UP grads as you claim. But, is this an enough basis for TRACE to be called ‘The Private UP’ and justify the use of the term ‘sister school’? Given the premise, then a number of schools in our country who employed UP grads in their faculty can be called UP’s sister school! If you are a true-blue UP grad, you would agree with me on this: that UP does not have a mandate to TRACE alone; it has a mandate to the country.

    Anyway, I heard that UP has a similar agreement with Ateneo and La Salle. Again, given the premise, we can then call ourselves ‘The Public Ateneo/La Salle’ and the mentioned schools as “The Private UP” but neither schools are using it (and we do not regard them as sister schools). Which drives me to this point:

    This flier manifests the desperate effort of TRACE to give credibility to their name to get as many enrollees as possible under the guise of UP’s name!

    I am not against the idea of the two academes helping each other. What is irking me a lot, as you can feel in my post, is the ‘private UP’ thing. The words ‘private’ and ‘UP’ just do not blend well together. The word ‘private’ has a restrictive nature to it; poor people can’t pay for the expensive tuition fees in ‘private’ schools, ergo, they can’t study there. ‘UP’ is a public school that is open to anyone who wants to enjoy a high quality education. ‘Private UP’ would therefore mean an expensive school that provides a high quality education that is limited to the rich. It just does not make any sense.

  3. knewthesigns Says:

    I used to handle the school services of TRACE College. I am a graduate of UPLB.

    From a student’s perspective, I understand your sentiments. While you may perceive the TRACE-UPLB Academic Cooperation as a marketing propaganda, we’d like to inform you that it is part of UP’s mandate to extend assistance to other schools.

    There is an existing Memorandum of Agreement on Academic Cooperation between TRACE College and UPLB. The heart of this agreement is the sharing of resources especially manpower. As such, majority of our academic and administrative officials both part-time or full-time are from UPLB.

    TRACE College is not competing with UPLB in terms of academics. UPLB has been in existence for a hundred years. Since we don’t consider UPLB as a competitor, we have made it as a benchmark. This is the reason why we have asked UPLB’s support in academics.

    St. Luke’s and Chinese Hospital are the base hospitals of TRACE College for its BS Nursing program. This is where our students have their practical training.

    While you may perceive the affiliations of TRACE College as marketing propaganda, we wouldn’t be dragging the names of various established institutions to uplift ours. Legal aspects have to be considered for such.

    But in the end, we are all entitled to our own opinion. I just hope that UP students are still able to exercise humility. TRACE College does not claim that it has the same academic standards as UPLB. If this is the case, we wouldn’t be entering into an agreement and asking for UPLB’s expertise.

    TRACE College is just very thankful for the assistance of one of the premier institutions of the Philippines.

  4. Tin Says:

    “While you may perceive the TRACE-UPLB Academic Cooperation as a marketing propaganda, we’d like to inform you that it is part of UP’s mandate to extend assistance to other schools.”

    Is that therefore tantamount to being a “sister school” with UP, and worse, being a “Private UP”? Does that justify the whole dragging of name issue??

    “While you may perceive the affiliations of TRACE College as marketing propaganda, we wouldn’t be dragging the names of various established institutions to uplift ours. Legal aspects have to be considered for such.”

    If it is not used to “uplift” TRACE’s reputation, I do not know exactly what it is. Sure, you can raise the legal aspect factor all day long. But this whole agreement thing may have mastered all the legal aspects so as to JUSTIFY and DEFEND the use of UP’s name, logo etc.

    “TRACE College does not claim that it has the same academic standards as UPLB.”

    So why then TRACE would call themselves the Private UP?? Following your thought, IMHO, it can be deduced that TRACE is a (feeling) UP-ish school with a low standard when it comes to academics (that is why they need help), BUT STILL, they are the private UP. And the “REAL” UP, as we both know, has high academic standards.

    “I just hope that UP students are still able to exercise humility.”

    How can we, UP students, be humble enough in a situation where an unknown school is using our school’s name as a marketing ploy, not knowing that we have a sister school in them, in which we only learned from a stupid flier??? Oh yes, we are proud enough to boast the fact that we are UP grads/students. We are boasting of the prestige because we earned it. And we would not let any school put a dent on it.

    “TRACE College is just very thankful for the assistance of one of the premier institutions of the Philippines.”

    Assistance like in the form of what?? Like lending one’s name to be used a marketing tool? (Pun intended).

    At the end of the day, TRACE is still not UP, UP is still not TRACE. I hope TRACE would just choose to make an identity of their own (and not use UP’s name) while getting help from UP.

  5. karen Says:

    Given that there is a MOA between TRACE and UPLB, your propaganda material still connotes a different thing. Claiming TRACE as a sister school or even worse, PRIVATE UP is something that would really provoke UPLB students.

    Does the MOA explicitly state that TRACE can now be considered as the PRIVATE UP? This is such an illogical marketing strategy.

  6. karen Says:

    sa UPLB, pinagbabawalan ang di recognized na orgs na ikabit sa pangalan ang UPLB o UP, pero sa TRACE, ang dali nilang gamitin. Kasama pa ata ang logo. hehehe. Di ba may issue about sa paggamit ng logo ng UP? may consent kaya ng UPLB admin yung pathetic marketing strategy?

  7. karen Says:

    Ano pong course niyo sa UPLB? I’m sure.. hindi Philo.. hehehe.. joke lang 😀

  8. romerr Says:

    wala na po yata akong balita dito ngayon, hehe
    nagcool down nalang mag-isa yung issue.


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